The 10 Best Affiliate Marketing Niches on ClickBank in 2024 (Exclusive Data!)

It’s an age-old question: “What are the best affiliate marketing niches?”

Of course, this question is just another way of asking, “Which niche is the easiest one for me to start making money in?”

Well, there’s good news: As a top affiliate network with a thriving affiliate marketplace, ClickBank has a LOT of exclusive and actionable data on which affiliate niches are thriving right now!

So, let’s answer this common question on the top niches with ClickBank-exclusive, hot-off-the-presses data about the 10 best niches in affiliate marketing for 2024!

10 Best Affiliate Marketing Niches (2024 Update!)

We originally published this post with 3 top affiliate marketing niches on ClickBank’s marketplace for 2021 (which you can still see at the end of the article), and again in 2022 with the top 10 niches.

But it’s a new year and the industry is changing rapidly, so it’s time to dive into a BRAND-NEW list of the highest-grossing product categories on ClickBank (counted based on a rolling 12-month count of sales) – plus some suggested niches for different types of affiliates!

1) Dietary Supplements

Once again, dietary supplements are king! This is a popular niche encompassing fat burning, general weight loss, blood sugar support, muscle growth, and a whole lot more.

Here are a few reasons why supplements do so well in affiliate marketing:

• They have strong margins built-in, which allows top affiliates the ability to promote them using paid media like Facebook Ads, YouTube Ads, or native ads.
• The average payout value for many supplements is in the triple digits ($140+), which means decent profits upfront without even factoring in rebills.
• There’s always going to be demand for supplements from people looking to get healthier or lose weight.

On the ClickBank marketplace, some of our top dietary supplement products right now include Puravive, Sugar Defender, LivPure, and ProDentim. See more examples in our newly-updated list of the best supplement affiliate programs on ClickBank!

2) Men’s Health

There’s a huge market for men’s health (particularly those men aged 40+). At more advanced ages, men are both old enough to have some money and also old enough to be dealing with one of the following health issues that they want to address:

• Low testosterone
• Enlarged prostate
• Erectile dysfunction

This category works well for media buyers because it’s easy to target the men’s health audience (older men) and average payouts on these products are easily in the triple digits. But it can also work in complementary niches like survival, conservative, home and garden, and others that primarily target older men.

Want to get into the men’s health space? On ClickBank, the most popular men’s health products right now are Red Boost, Alpha Tonic, FlowForce Max, and Prostadine.

3) Spirituality, New Age, and Alternative Beliefs

There’s a lot of money to be made in the spirituality, new age, and alternative beliefs niche. This broad category on ClickBank pulls together a lot of different sub-niches, including tarot, astrology, psychics, hypnosis, and Law of Attraction. Hitting #3 on our list of the top niches, spirituality has really been manifesting a lot of success in the last few years!

A lot of regular people are drawn to the mystical, especially as it relates to them and their abundant futures! In some ways, the spirituality niche overlaps with the self-help, financial, and health niches, but with a “mysterious” tilt to them – these products are positioned as predicting (or attracting) a positive life outcome, such as love, financial abundance, or self-actualization.

The most popular examples in this niche on ClickBank right. nowinclude Billionaire Brain Wave, Numerologist.com (which features a patented technology allowing personalized video for every customer), Soulmate Sketch, and Moon Reading. See the latest in our best spirituality affiliate programs post.

4) Beauty

The Beauty category on ClickBank is home to a range of products focused on care for skin, nails, or hair. They typically take the form of gummies, serums, or creams.

If you’re interested in promoting beauty products on ClickBank, you’ll have plenty to choose from! Best of all, these offers perform well for all kinds of traffic sources, including paid ads, email, and organic.

A few of the most popular beauty products on ClickBank include Neotonics, Kerassentials, Metanail Complex, and Divine Locks. See more examples on ClickBank in our best beauty affiliate programs post.

5) Diets & Weight Loss

Similar to the dietary supplements niche, we have a diets & weight loss category on ClickBank’s marketplace. This niche primarily encompasses the weight loss products that are NOT supplements, which means digital products instead of physical!

So, think online courses, ebooks, and other info products covering weight loss, diets, exercise programs, and other health and fitness topics. This category may also include other types of consumables, such as weight loss drops.

If you’re interested in promoting health and wellness products, this category is a great place to start, as long as you’re aware that it can be very competitive! A few of the most popular diets & weight loss products on ClickBank include the Fast Lean Pro, Custom Keto Diet, The Smoothie Diet, and Eat Stop Eat. See more examples on ClickBank in our best weight loss affiliate programs post.

6) Dental Health

When you think health and fitness, you probably gravitate toward weight loss, but the dental health sub-niche is a massive category in its own right!

Fortunately, there are a lot of high-converting, quality dental health products on ClickBank. We often suggest dental health to anyone who might want to tap into popularity of the broader health and fitness niche, but with less competition. The dental health space offers lower competition, but still enjoys strong demand and healthy margins.

Right now, popular dental health products on ClickBank include ProDentim, PowerBite, Denticore, and Dentitox. (These specific offers are dental health drops or chewable supplements.)

7) Women’s Health

Are you aware of the MAJOR market for women interested in health and wellness (particularly women aged 40+)?

Older women are a great audience because:

• They tend to have more disposable income.
• They have (or are potentially worried about) a range of age-related issues.
• They are easily reachable on most online channels.

Aside from the obvious weight loss category, there are several other popular product categories that women are interested in, including cellulite, flexibility, osteoporosis, pelvic floor, yeast infections, and fibroids.

Want to get into women’s health products? You can expect the best results on channels like paid ads, email, and blog. On ClickBank, the most popular women’s products include Pelvic Floor Strong, BioVanish, and Female Vitality Protocol.

8) Survival

Next up on our list is the survival (aka prepper, conservative, or doomsday) niche. This product category is intended for consumers who want to be prepared for everything from natural disasters and wars to market crashes and resource shortages.

TIP: You can find this niche under the “Self-Help” category in the ClickBank marketplace.

Survival products tend to resonate with people who want to protect their loved ones. And the timing for survival couldn’t be better, thanks to COVID-19, inflation, and geopolitical conflicts. You can bet there’s a big survival market right now!

In terms of demographics, survival audiences tend to lean more conservative, so survival offers pair well with related political products. Some popular ClickBank offers in this category include The Final Collapse, Air Fountain, The Lost Superfoods, and Home Doctor. See more examples in our best survival affiliate programs post.

9) Marriage & Relationships

Who could have predicted that relationships and dating products would be huge online? Well, they are!

Except for the lucky few whose love life is perfect, virtually everyone alive today could potentially bein the market for some kind of relationship advice – either to help them find a new relationship or improve the one they already have!

TIP: On ClickBank, the marriage and relationships sub-niche and dating guide sub-niche are both found under “Self-Help.”

There are basically four main types of products in the online dating market:

• Attracting men
• Attracting women
• Getting your ex back
• Saving your marriage

Along with these bigger categories, there are more niche products focused on improving sexual performance and technique, becoming better at text messaging, and various other facets of dating success.

There are a lot of successful marriage and relationship products on ClickBank. The most popular include His Secret Obsession, Language of Desire, and The Ex Factor Guide. See more examples in our post on ClickBank’s top dating affiliate programs.

10) E-business and e-marketing

There are a LOT of different ways to make money online, and for each tactic or approach, there are countless people actually doing it. Some of those people choose to teach others how it’s done – thus, the booming e-business and e-marketing niche!

In a nutshell, e-business and e-marketing are categories for people who want to grow their current business income or start a new venture. There are many wildly successful products in this niche with step-by-step training on building or marketing an online business, tools to help you grow, and software or systems to solve a problem in your business.

You can see many of them right here on ClickBank’s marketplace: eFormula, The Fast Tracks, Sqribble, and even Spark by ClickBank, our own affiliate marketing education program. You can see more examples in our best e-biz affiliate programs post.

Honorable Mentions

We’ve had quite a shuffle in the rankings of top niches over the past few years! Spirituality surged into third place, beauty made it into the top five, and men’s health is also much higher, while survival has dipped a bit.

We’ve also seen the home and garden and green products/alternative energy niches fall out of the top 10, though they’re still seeing consistent sales.

At least on ClickBank, health and fitness niches continue to lead the way in online sales. With that said, it’s always a good idea to find an intersection between your area of expertise and what’s popular. Sometimes, a small piece of a bigger pie is the perfect way to go – other times, a bigger piece of a smaller pie will be your best bet.

Wrap-up

That does it for this year’s version of the top 10 affiliate marketing niches on ClickBank. But I want to remind you that we have other years listed below, so you can see how the top performing niches have changed over time.

I also want to point out that this list is specific to ClickBank and the type of affiliate offers that happen to perform best with our top affiliates. Your mileage may vary and you’re sure to see other types of products doing well on other affiliate networks – so feel free to hunt around to find the best combination of affiliate network, affiliate product, and traffic channel for your business.

Best of luck and happy scaling!

Top 10 ClickBank Niches (2022 Edition!)

We originally published this post with 3 top affiliate marketing niches on ClickBank’s marketplace for 2021 (which you can still see at the end of the article).

But since 2021, our business intelligence team generated BRAND-NEW data focused on the highest-grossing product categories on ClickBank!

There’s a lot of great insights to dig into – so let’s check out the top 10 ClickBank niches in 2022!

1) Dietary Supplements

It seems like affiliates can do no wrong with dietary supplements! This is a niche encompassing fat burning, general weight loss, blood sugar support, muscle growth, and a whole lot more.

Here are a few reasons why supplements do so well in affiliate marketing:

• They have strong margins built-in, which allows top affiliates the ability to promote them using paid media like Facebook or native ads.
• The average payout value for many supplements is in the triple digits ($100+), which means decent profits upfront without even factoring in rebills.
• There’s always going to be demand for supplements from people looking to get healthier or lose weight.

On the ClickBank marketplace, some of our top dietary supplement products include Organifi, Glucotrust, Lean Belly Juice, and Exipure. See more examples in our newly-updated list of the best supplement affiliate programs on ClickBank!

2) Diets & Weight Loss

Similar to the supplements niche, we have a diets & weight loss category on ClickBank’s marketplace. This niche primarily encompasses the weight loss products that are NOT supplements!

Think digital courses or ebooks covering weight loss, diets, exercise programs, and other health and fitness topics. Along with info products, this category includes other types of consumables, such as weight loss drops.

If you’re interested in promoting health and wellness products, you’ll have plenty to choose from – just know that this is one of the biggest and most competitive industries out there!

A few of the most popular diets & weight loss products on ClickBank include the Custom Keto Diet, The Smoothie Diet, and Eat Stop Eat. See more examples on ClickBank in our best weight loss affiliate programs post.

3) Dental Health

Health products are often lumped all together in one niche, but health and fitness is such a big category that even the dental health sub-niche is a massive category in its own right.

You can find a lot of quality dental health products on ClickBank – and we often suggest it to anyone who might shy away from the broader health and fitness niche. That’s because the dental health space offers lower competition, but still enjoys strong demand and healthy margins.

Popular dental health products on ClickBank include ProDentim, Steel Bite Pro, Dentitox, and G-Force Teeth & Gums. (These specific offers are dental health drops/supplements.)

4) Survival

Next up is the survival (aka prepper, conservative, or doomsday) niche. This product category is intended for consumers who want to be prepared for everything from natural disasters and wars to market crashes and resource shortages.

Survival products tend to resonate with people who want to protect their loved ones. And the timing for survival couldn’t be better, thanks to COVID-19, inflation, and geopolitical conflicts. You can bet there’s a big survival market right now!

In terms of demographics, survival audiences tend to lean more conservative, so survival offers pair well with related political products. Some popular ClickBank offers in this category include Alive After the Fall, Home Doctor, The Lost Ways, and The Backyard Miracle Farm. See more examples in our best survival affiliate programs post.

5) Women’s Health

Are you aware of the MAJOR market for women interested in health and wellness (particularly women aged 40+)?

Older women are a great audience because:

• They tend to have more disposable income.
• They have (or are potentially worried about) a range of age-related issues.
• They are easily reachable on most online channels.

Aside from the obvious weight loss category, there are several other popular product categories that women are interested in, including cellulite, flexibility, osteoporosis, pelvic floor, yeast infections, and fibroids.

Want to get into women’s health products? You can expect the best results on channels like paid ads, email, and blog. On ClickBank, the most popular women’s products include Yogaburn, Stronger Bones Now, and Pelvic Floor Strong.

6) Spirituality, New Age, and Alternative Beliefs

There’s a lot of money to be made in the spirituality, new age, and alternative beliefs niche. This broad category on ClickBank pulls together a lot of different sub-niches, including tarot, astrology, psychics, hypnosis, and Law of Attraction.

People have always been drawn to the mystical, especially if it’s all about them and their abundant future! In some ways, this niche slightly overlaps with the self-help niche, but with a mysterious tilt to it – products are positioned as predicting (or attracting) a positive life outcome, such as love, financial abundance, or self-actualization.

The most popular examples in this niche on ClickBank include Numerologist.com (which features a patented technology allowing personalized video for every customer), Midas Manifestation, and Moon Reading.

7) Marriage & Relationships

Who could have predicted that relationships and dating products would be huge online? Well, they are!

Except for the lucky few whose love life is perfect, virtually everyone can be a customer for some kind of relationship advice – either to help them find a new relationship or improve the one they already have!

TIP: On ClickBank, the marriage and relationships sub-niche and dating guide sub-niche are both found under “Self-Help.”

There are basically four main types of products in the online dating market:

• Attracting men
• Attracting women
• Getting your ex back
• Saving your marriage

Along with these bigger categories, there are more niche products focused on improving sexual performance and technique, becoming better at text messaging, and various other facets of dating success.

There are a lot of successful marriage and relationship products on ClickBank. The most popular include His Secret Obsession, Mend Your Marriage, and The Ex Factor Guide. See more examples in our post on the top self-help affiliate products.

8) Green Products & Alternative Energy

The category of green products and alternative energy includes both green physical products to buy, as well as digital plans for setting up a green situation at home.

A few examples include Backyard Revolution for solar panels, SEPTIFIX for septic tank treatment, Ground Power Generator for backup power, and Build a Container Home for building your own home from a shipping container.

Overall, this is a great area to target buyers who are handy, want to save money, and may be interested in going green or limiting their carbon footprint.

9) E-business and e-marketing

There are a LOT of different ways to make money online, and for each tactic or approach, there are countless people actually doing it. Some of those people choose to teach others how it’s done – thus, the booming e-business and e-marketing niche!

In a nutshell, e-business and e-marketing are categories for people who want to grow their current business income or start a new venture. There are many wildly successful products in this niche with step-by-step training on building or marketing an online business, tools to help you grow, and software or systems to solve a problem in your business.

You can see many of them right here on our marketplace: Kibocode, Commission Hero, ConversioBot, and even Spark by ClickBank, our own affiliate marketing education program. You can see more examples in our best e-biz affiliate programs post.

10) Home & Garden

Last but not least, we have the surprisingly robust home & garden category that includes three massive sub-niches: woodworking, pets, and plants. These are definitely more “niche” than some of the other categories in the list, but the people who are into woodworking or pets are REALLY into them!

The most popular home & garden products on ClickBank are Teds Woodworking, Aquaponics 4 U, Brain Training for Dogs, and Ultimate Small Shop. See the full list in our best home and garden affiliate programs post – or if you just want to focus on pets, check out our best pets affiliate programs post.

Conclusion

Hopefully, this list of top affiliate marketing niches has opened your eyes to the possibilities of affiliate marketing!

If you’ve ever wondered whether affiliate marketing is worth it these days, I just went over 10 popular niches where affiliates are making real money every day.

Ready to get started? Then go sign up for a free ClickBank account to start promoting these high-converting offers today!

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3 Best ClickBank Marketing Niches (2021 edition)

Originally published in 2021, we collected internal data on the 3 biggest niches on ClickBank.

In fact, our very own Thomas McMahon and Anna Steward were featured speakers at Affiliate Summit East (ASE) 2021, where they presented some exciting NEW information on what’s working best for affiliates in a post-COVID world.

Here were the 3 top ClickBank niches in 2021 that they shared at ASE:

1. Health & Fitness
2. Make Money Online/E-biz
3. Online Education

With these niches, you can expect big payouts, plenty of demand, and a health dose of competition as well. Read about them below!

1) Health & Fitness Niche

Right off the bat, the most popular niche we’ve been seeing this past year is health and fitness.

There’s an obvious reason: most gyms closed their doors due to the pandemic, but people still wanted to get in shape. (I know this because I was one of them! There’s only so many episodes of Brooklyn Nine-Nine you can binge watch before you need to do some pushups.)

Many of those interested health and fitness buyers have turned to the web to keep up with their goals. You can see it on ClickBank’s top products blog, with many prominent supplements and workout programs topping the list.

It’s easy to assume that this niche is just about helping people lose weight, but there’s a LOT more to it than just weight loss! We see successful offers on everything from back pain relief to stretching exercises.

As for the numbers, check this out:

• The health and fitness niche saw 72.4% growth in the past year!
• Year to date, the average payout on RevShare has been $65.34!
• Year to date, the average payout on CPA has been $90-130!

Some of the top performers on ClickBank right now include Bioptimizers, Organifi, and Back to Life – but there are all kinds of great offers in the health and fitness niche.

Oh, and there’s another myth about health and fitness that we should dispel: the idea that they only sell well in Q1, coinciding with New Year’s resolutions.

Believe it or not, ClickBank saw higher gross sales on our marketplace starting in May of 2020 and all the way through the end of summer than what we saw in Q1. But even in normal (non-COVID) years, health and fitness offers are evergreen and usually perform well the entire year!

Lastly, understand that you don’t have to be some kind of fitness guru or influencer to enter the health and fitness niche. As long as you can get to know a particular demographic and effectively market them a solution for their pain points, you can make a lot of money and build a great business as an affiliate marketer.

Next Steps for Health and Fitness Affiliates

Well, THAT was a firehose of information! The question is, what should you do if you want to be an affiliate in this space?

To give the health and fitness niche a try, I highly recommend checking out ClickBank’s best supplement affiliate programs for a list of the top supplement offers that are performing well on our marketplace this year!

You can also visit the Health & Fitness offers category in the ClickBank marketplace to see what’s available. Just sign up for a free ClickBank account here to get started! 

2) Make Money Online and E-biz Niches

The next best niche we saw was in the make money online/e-business space.

There was a clear reason for this one too: as people started losing their jobs or getting furloughed, they turned to the internet for opportunities to make money. We can see this with absolute clarity in the following graph, which shows rising unemployment along with a corresponding rise in account signups on ClickBank!

During 2020, countless people sought out opportunities to make a living and were willing to learn new skills to find success online.

But it’s not just individuals who were interested in learning more about doing business online. As many brick-and-mortar shops found themselves closed or at reduced capacity, owners and executives had to transition their businesses to e-commerce if they wanted to survive.

Even as many places open back up post-COVID, the events of 2020 are a wakeup call to both entrepreneurs and big brands about the need to have an online presence!

And the numbers bear this out: Growth was up 17% year over year in the MMO and ebiz niche, even with high price points of $1K – $3.5K. People are willing to spend money on their education in order to be successful online.

We see a range of MMO offers that are crushing it on ClickBank, from 12 Minute Affiliate to Kibocode (as well as our own Spark courses on Facebook Ads and email).

Next Steps for Make Money Online Affiliates

So, what can you take away from this strong demand for make money online content?

Well, if you have an audience of online marketers, entrepreneurs, affiliates, etc., you have a solid angle for promoting all kinds of MMO and ebiz products, plus the assurance that there’s plenty of interest in these types of offers right now – and likely for the foreseeable future.

One great place to start in this niche is the E-business & E-marketing category on ClickBank’s marketplace. We have plenty of the best affiliate programs in MMO, ready for you to start promoting!

3) Online Education Niche

The third HUGE niche we’ve been watching is the online education space!

More people have been getting comfortable with online learning and distance education over the past decade, and the pandemic simply accelerated this trend. As one of our clients puts it, the pandemic “brought us three or four years into the future” in the realm of ecommerce.

A big part of this shift was traditional education institutions, from high schools to universities – but this movement has come to include all kinds of on-demand courses and certifications!

On ClickBank, we’re seeing it across the board on our marketplace, with standout courses like Rocket Languages, PianoForAll, and our own Spark education platform for learning affiliate marketing.

With such a substantial boost in interest, the average commission for online education offers on ClickBank has jumped 13% to a current average 47.7%!

Overall, the growth has been impressive as well, with year-over-year sales up 27.8%!

Another important point to consider with courses is that they can be digital products, physical products, or a hybrid digital offer with a physical product.

If your business involves teaching people something – on YouTube videos or a blog, for example – online courses are a fantastic affiliate marketing niche to monetize your content.

Next Steps for Online Education Affiliates

There are a lot of people making good money promoting online education offers.

In fact, one of my favorite ClickBank offers to promote is a course in the music niche, which I promote on my own affiliate website and to my email list.

To get started promoting courses, first note that it’s not quite the same as health and fitness or MMO, because online education encompasses way more than a single niche.

So, you can approach it one of two ways:

1. Build an audience around a specific demographic, like young men ages 18-35, and then find online education offers that would be interesting to that group (such as crypto or MMO).
2. Pick a niche of online education offers (such as languages, self-help, or arts & entertainment) to build your business around.

Either way, you’ll find plenty of great offers in ClickBank’s marketplace with high conversions and average payout values!

Now that we’ve covered the top affiliate marketing niches we’re seeing at ClickBank, I wanted to touch on the affiliate landscape for a moment. There were some interesting shifts over the last year that can inform your affiliate marketing strategy!

As you can see in the graph below – courtesy of our friends at Revcontent – mobile traffic volumes leveled out and desktop traffic surged after the pandemic hit!

Why did this happen? Because people transitioned both their work and personal lives online – businesses shifted from in-person to ecommerce, and workers shifted from in-person to working from home. And when everyone had to stay inside, they used their desktop computers a lot more.

But notice that over time, BOTH mobile and desktop traffic increased dramatically, and it’s only come down a little since the peak in January 2021!  

(And then there’s tablet traffic, which barely budged the whole time!)

In addition, mobile had consistent jumps in cost per click (CPC) compared to desktop, but the clickthrough rate (CTR) was better on mobile, suggesting that people engage more with content on mobile than on desktop.

Of course, all of this will vary depending on your affiliate marketing niche – but it’s great to have this information in mind as you decide which affiliate marketing strategy to pursue!

Best Affiliate Marketing Niches Wrap-Up

We hope you enjoyed this snapshot into the best affiliate marketing niches on ClickBank. It’s always nice to have some data to help you make informed decisions in your business.

With that said, I don’t want to make it seem like these are the ONLY niches where you can find success. Just like there’s a lot of competition for top offers with a high gravity score on ClickBank, the hottest niches will also tend to have a lot of competition – so it’s not a bad thing if you’d rather focus on a narrower product category like gardening supplies or BBQ recipes.

But if you find yourself uniquely suited to any of these niches – from dietary supplements to home & garden – then at least you know you’re starting from a place with real demand. In the end, as an affiliate marketer, you don’t need a very big piece of a HUGE pie to have a successful affiliate business!

Choosing Your Affiliate Marketing Niche

If you’re struggling to find the right niche or choose affiliate products to promote in your business, or you want a little more help figuring out how to get started, there’s a great opportunity for you! It’s called Spark by ClickBank, and it’s the official ClickBank affiliate marketing education program.

It’s taught by full-time ClickBank employees who know the affiliate marketing world inside and out, plus trusted experts like Perry Belcher, Robby Blanchard, Ian Stanley, and more!

Click the banner below to try Spark for free!